Isa ✽ belle Personal Branding
A designer by day, but mainly a designer by night
Brief
Develop a distinctive personal brand that harmonises seamlessly with your design aesthetic, exhibiting simplicity, scalability, and adeptly encapsulating your unique design philosophy.
Concept
Motivated by my surroundings, I sought to build an identity that is both conceptually and visually robust, ensuring longevity. This identity captures my experimental, play-focused design approach. Through the transformation, translation, and manipulation of a simple typographic symbol (✽), I aimed to craft a diverse range of unique yet recognisable forms and characters.
Research and Development
Colours
The refined colour palette includes a vivid orange hue symbolising the essence of daytime warmth, juxtaposed with a vibrant purple tone that captures the serenity of evening, thereby reflecting the balanced dualism of my ethos: "a designer by day, but mainly a designer by night."
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Symbol
I wanted an easily recognisable shape to become my brand symbol. It needed to be simple, geometric, interesting, and digitally available. Thus, any symbol from the Unicode would be appropriate as they are universal across different languages and scripts. The Heavy Teardrop-Spoked Asterisk was the right fit.
Logo Lockups
Exploring a range of potential logo lockups using a variety of symbols and layout arrangements, featuring both lowercase and uppercase typography.
Old Logo Exploration (Scraps)
Speculative lockups for other brand names - an homage to what could have been.
Stickers
A series of stickers to show off the variety and versatility of the symbol when it is cropped, masked, and scaled.
Business Cards
Exploring how the unique shapes, forms, and stickers can be mixed and matched to create compelling business cards.
layouts
Exploring a range of layouts.
